How to add a booking link to your Instagram bio

The steps to add your link, how to write a bio around it, why the Book now button won’t take your own link, and where else to point people to it.

5 min read

Many mobile detailers will find their customers on Instagram. You post a before and after and they click your name to see more. That’s when they see your bio link.

If you don’t have a link or it leads them to a page that doesn’t have prices or something they can easily navigate they will not book you. Here are some tips to get that link in your bio and other ways to lead your customers to your page.

Have a descriptive bio

You have limited characters so use them wisely. Tell your customer what you do and where.

  • What you do - Mobile Detailing will tell them more than any catch phrase can.
  • Where you travel - City or areas you travel to.
  • We come to you - “At your home or office”.
  • Get a quote below/Link below.
An Instagram profile for Lone Star Mobile Detail. The bio reads Auto Detailing Service, Based in Scottsdale, AZ, We come to you, Get a quote, followed by the link bookr.page/lone-star-mobile-detail.
A bio that says what, where, and what to tap, with one link. Lone Star Mobile Detail is Bookr’s made-up demo business.

Do not overdo your bio. Tell them what they need to know before they click the link.

Book now button

If you have a business account you are able to add buttons to your profile. Such as book now. We know many people want to put their link in this spot but you won’t be able to. You will have to use one of the partner apps that Instagram works with. Some include Square Appointments, Acuity Scheduling, Booksy, Fresha, Vagaro and Setmore.

They also have the option of using a lead form. Again since Bookr is not one of those companies you would have your Bookr page as your link in bio.

Know how your link will open

When your customer clicks on your link it will most likely open in Instagram’s browser. Which means they may not be signed in to anything. So make sure your link can open without signing into an app or having to download anything.

Always test your link from your profile.

Bookr page in your bio

You can have your Bookr page as your link in bio. You will have a page that goes by bookr.page/yourbusiness. On your page you can display what you offer. Your prices (optional) and they can pick what type of car they have. Tick anything that applies to their car, like pet hair or stains. Then choose a date and time. No app or account needed.

They will submit their request and you will receive an email. If you are in the US you can get a text message too. Just send them your quote link.

Questions

How many links can I have in my bio?

You can have up to 5 links. Your first link will be your default link and the others expand from it.

Can I put my link in my bio from my computer?

No you will need to do this from the iPhone app or Android app.

Why can’t I put my link in my Book now button?

The Book now button will only connect to Instagram’s partner apps.

Sources

  1. Instagram Help: Add links to your profile
  2. Instagram Help: Action button partners
  3. Instagram Help: Add an action button

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